By GZnewleather | 22 March 2019 | 0 Comments

The meaning and history about Hermès brand

The logo of Hermès is inspired by the watercolor paintings by Alfredde Dreux from the Hermès Museum. A small groom is waiting for his owner in a Victorian two-seater carriage. The founder of Hermès is inspired by this painting. This painting also immediately became the decorative symbol of the perfume Caleche. The reason why such a pattern is deliberately used as a trademark is because of the traditional tradition of the company and the carriage era, on the other hand, it is deliberately highlighted that "Hermes products are manufactured with the highest quality concept, but how to show their belonging The style of the self depends on the customer itself." This means that no one's carriage is the product of Hermes, and the true carriage of the carriage (the perfect use of the product) is the customer. It can be seen that Hermès products are restrained and unobtrusive.
From 1801 to 1878, Hermes, a horse-making company founded in Paris in 1878, was first established in 1837 by Thierry HERMÈS (1801–1878) in Paris. Later, France's Napoleon III and the Russian emperor became their customers. Thierry's grandson, Emile-Maurice HERMÈS (1871–1951), the company's third-generation leader, turned the business landscape toward more horny operations. In the 1890s, based on the technology of making harnesses, Hermès produced the first handbag Sac haut-à-croire. The watch was introduced in 1927. Since then, clothing, jewelry and accessories, perfumes have been expanding their production departments. The design, manufacture and sale of all products are all planned by the company, and they are handled without the help of others.


    In 1920, Hermes actively expanded production routes for handbags, travel bags, gloves, belts, jewellery, notebooks, watches, ashtrays, scarves, etc., and opened its first overseas specialty store in New York, entering another milestone.
    After the takeover of Robert DUMAS in the 1950s, new products such as perfumes, ties, suits, shoes, bath towels, porcelain, jewellery, men's and women's clothing, watches and table decorations were launched, making Hermès truly a life-wide orientation. The taste of the representative.
    After being authorized by John Lobb shoe factory in 1975, other excellent brands including boots, fabrics and hats were snatched by Hermès International Group. In Hermès' 14 businesses, leather products ranked first, followed by silk and ready-to-wear, and watchmaking ranked fourth, followed by perfumes, tableware, gold and silverware, crystals and jewellery.
    Today, Hermes has more than 80 subsidiaries of various products, engaged in the production of wholesale, retail and logistics management, and constitutes the three major parts of Hermes, namely HERMÈS Sellier (leather goods), La Montre HERMÈS (watch) and HERMÈS Parfums (perfume ) and has branch offices around the world. Hermès has around 200 stores and 56 retail counters in the world. In order to maintain the consistent Hermes taste and image, all products are designed and produced, and the design of each store is even in the French original. Factory ordering, only to air to all parts of the country, is expected to maintain the persistence of a hundred years of history.
    So what exactly is the value of Hermes? When it comes to the word value, we always say something unclear. However, this is the decisive factor that Hermès distinguishes itself from its competitors. Some people say that to understand the culture of Hermes, you must go to the Pantin area on the outskirts of Paris to see the Hermès leather studio. There, more than 340 craftsmen are working hard – yes, this scene has been going on for a century.
When other luxury brands moved the factory to the third world for processing and production, Hermes still hired manual workers in France to sew every Kelly bag and Birkin bag. When other luxury goods bought cheap silk fabrics from China to print their scarves, Hermès purchased raw materials from Brazilian farms and hired local craftsmen to prepare their silk scarves in Lyon. While other luxury brands license the perfume product line to third-party agencies to produce products to reduce expenses, within Hermès, we can still find a unique laboratory dedicated to flavoring.
This is the culture and values ​​that Hermes conveys. "We don't have a story because we ourselves are a living story," Axel said in an interview with China Daily.
Today, in the office of Faubourg Saint-Honore in Paris, Hermès has a large number of young employees, but this century-old brand has given them the spirit of passing down from generation to generation and the unparalleled sense of honor to the brand.

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